Wednesday 21 January 2009

Leadership as a marketing strategy

Nowadays, Leadership is the best marketing strategy:

Leadership is :
  • Action and Initiative
  • Choice
  • Responsibility
  • Strong goal-orientation
  • Lead by example
  • Showing up on time first
  • Educating and developing people around

Marketing from Dalai Lama

1. Take into account that great love and great achievements involve great risk.
2. When you lose, don’t lose the lesson. 
3. Follow the three R’s: Respect for self, Respect for others and Responsibility for all your actions. 
4. Remember that not getting what you want is sometimes a wonderful stroke of luck. 
5. Learn the rules so you know how to break them properly. 
6. Don’t let a little dispute injure a great relationship. 
7. When you realize you’ve made a mistake, take immediate steps to correct it. 
8. Spend some time alone every day. 
9. Open your arms to change, but don’t let go of your values. 
10. Remember that silence is sometimes the best answer. 
11. Live a good, honorable life. Then when you get older and think back, you’ll be able to enjoy it a second time. 
12. A loving atmosphere in your home is the foundation for your life. 
13. In disagreements with loved ones, deal only with the current situation. Don’t bring up the past. 
14. Share your knowledge. It is a way to achieve immortality. 
15. Be gentle with the earth. 
16. Once a year, go someplace you’ve never been before. 
17. Remember that the best relationship is one in which your love for each other exceeds your need for each other. 
18. Judge your success by what you had to give up in order to get it. 
19. Approach love and cooking with reckless abandon.

Tuesday 20 January 2009

What makes marketing a success in your company ?

  • communications (verbal or non verbal, website, chat, face-to-face)
  • eliminating annoying and interrupting of your customers withouth reason and permission
  • pricing - pricing should not be boring
  • knowing your customers
  • ability to make advertising that sells your products
  • better products - creat product that people love, better products are not made based on research, but on ideas that pop-up in your head because you want to amaze your customers and make their life better.
Successful marketing must bring profits to your company. 

If it does - you are a good and smart  marketer.

Communicating with your customers online

Customers online are real customers. They are real people.

If you send a nasty email, there’s a real human (customer) being on the other end who gets it.
If you spam someone, you’re really only making yourself look bad.
If you write IN ALL CAPITAL LETTERS it sounds like shouting.
If you want something to happen your way, try asking instead of demanding.
If you give, you’ll probably wind up getting, too.
If you collaborate, say thanks. Say thanks out loud to your customers.
If you’re independent, say no thanks.
If you like your customers, tell them.
If you don’t or don`t feel like, walk away from the computer.
If you’re giving feedback, lead with just one good thing.
If you’re getting feedback, realize that the person must care a lot to have sent it.
If you goof, apologize.
If you apologize, mean it.
If you smile, mean that too.
If you don’t like something, don’t do it.
If you do like something, spread it.

Remember: remarkable relationships start with remarkable communications.

Doing search on the web

When you are doing search on the web, you get matches on your keywords. You do not get the meaning. When you type in search – Kamasutra – you get the links to list of resources with the mentioned word. Actually you meant how this art of love can diversify and brighten your personal life with someone. You mean – I am looking for something new or advise or what should I pay attention to that will make feel myself happy. Did search engine get my point?

When you are searching for the video (ex. on YouTube), you are not looking for the video but for the words around it. You find the video with the keywords that satellite it. Someone can upload video on the media site with singer A, but it may be just a flashy slide show with the name of singer typed in without even picture of this singer on it. Oops!

When you market and make a message or promise to your audience, did you get their point first ?

Saturday 3 January 2009

Giving a good treat

I read an article – a case narrated in it made me feel happy for guy who experienced it, make me feel proud of the folks who work in Starbucks:

One guy (on the way home) was late to buy a coffee for take-out. The cashier told they were closed already and cash register was off. She could not run transaction and accept money.That was a formal rule. She went beyond the formality.

She took the glass and filled it with coffee.

Here it is (You should not pay) Enjoy your coffee. And come again.

Thanks! 

Put your customers before your products. Let customers live in a story which will be kept in memories & spread around ! 

“I will meet you at Starbucks”

Marketing definition in (New Era):

MARKETING is an ART of telling a story (true story) to consumers who lets them to persuade themselves to buy a product of your company.

(!) Story that consumers want to hear

(!) Remarkable story – worth talking about - be purple cow

(!) Story that spreads by word of mouth

by Seth Godin