Wednesday 26 November 2008

What is really a MARKETING 1.0 ?


“MARKETING (offline or online) is a TALENT of organisations to create products and services with the prior aim to SATISFY their customers (needs, wants, dreams, desires etc.) and with second aim to SELL and PROFIT from it”.

·Satisfy – give the customers more than they expect (products, care, relationships) and arise them with revolutionary products

·Sell and Profit – organizations need money for currents expenses, further development(s) and satisfaction

To build MARKETING that creates satisfaction + high monetized value – is hard nut to crack for most of organizations.

Many organizations are deeply sure they are gurus at that. Not so many.

What is understanding of MARKETING in your organization?